“Even before Christmas said Hello, its saying ‘Buy Buy’!”

Isn’t this Robert Paul quote, intriguing ? As soon as Christmas comes to our mind, Shopping is the next. How many of you could relate to this ? I assure many of you.

BY DHARMIK MADAN | 1 Min Read

Trying to avoid shopping on Black Friday is a bit like trying to resist eating a slice of pumpkin pie on Thanksgiving: both treats come once a year, are designed to entice you and taste absolutely delicious.

Beyond the holiday giving spirit, there are a few deeper psychological reasons why Black Friday is a perfect storm for spending. Consumer researchers has shown that buying something at a price that's lower than what you're willing to pay, or lower than the standard price, is satisfying

Each year the famous sales weekend, which follows Thanksgiving day and November 29 - this year, sees a significant amount of shoppers head to high street stores and online brands in attempt to find the best deals. 

Thanksgiving Day’s record online sales of $4.2 billion in the U.S. represent a 14.5 percent increase from 2018.

According to Adobe Analytics, consumers spent $7.4 billion online, an increase of $1.2 billion over Black Friday 2018, making it the biggest Black Friday ever for digital sales. 

Based on Adobe Analytics data, a record $9.4 billion was spent online by the end of Cyber Monday, an increase of 19.7 percent from 2018. It was the largest online shopping day of all time in the U.S.,